Convergence

"The Medium is the message."

In a metaphoric sense, a river can be a good example to show platforms of media. For example, the smaller rivers attach to a main river like the Thames and could act as a platform. Examples of platforms of media would be; Video games, Radio stations (i.e Radio 1),Sky, T.V and newspapers.

Smaller platforms would be: powerpoints, T.V advertisements and Blogs/Vlogs/Podcast.

All of these smaller mediums are connected with the main one, (River Thames) and are fuelled by it; The Internet.

It is important to recognise that convergence describes two phenomena: Firstly Technologies coming together, for example, a laptop in which you can watch something you usually watch on T.V, like BBC iPlayer. Secondly, media companys such as Sony, Apple, and Mobile phone networks are diversifying so they can produce over several media, to gain more of a profit and this is more likely if they have a wider range of feild.